In a global landscape characterized by fragmented trade alliances, the European Union is making significant strides in expanding its global trade network, with major developments on two fronts: the long-awaited EU-Mercosur Agreement and the newly concluded deal with India.
These agreements, through the introduction of preferential tariff treatment for goods which satisfy the so-called “preferential rules of origin”, represent a strategic shift in EU trade policy amid growing geopolitical uncertainty and an opportunity for EU producers and exporters to approach new markets.