Bird & Bird advises WSC Sports on its acquisition of Partnerbrite
Contacts
Partner
UK
I am a partner in the Corporate team and am based in our London office. I advise clients on a range of corporate transactions with a particular focus on Venture Capital and Mergers & Acquisitions, predominantly involving technology companies.
Associate
UK
I am an associate in our international Corporate Group in London. I have experience in a range of corporate matters, including M&A transactions, private equity, joint ventures and general corporate advisory.
Associate
UK
I am an associate in our international Corporate Group in London. I advise on a range of corporate matters, including M&A transactions, venture capital, private equity and general corporate advisory.
International law firm Bird & Bird has advised WSC Sports on its acquisition of Partnerbrite, a deal that will enable WSC Sports to expand its AI powered video platform with enhanced sponsorship tools and capabilities.
WSC Sports’ technology automatically analyses live sports broadcasts to create personalised, short-form video highlights for leagues, broadcasters, and digital platforms. Its technology streamlines content creation and distribution, helping sports organisations boost fan engagement and grow their digital reach.
The acquisition supports WSC Sports’ strategy to bring content creation and sponsorship activation together within a single workflow. According to the company, integrating automated content directly with sponsorship activation addresses a long-standing gap in the sports media landscape, allowing peak moments of fan engagement to move seamlessly into targeting, execution, and measurement without added operational complexity.
With Partnerbrite’s technology, rights holders can activate and measure sponsorships without sharing or exposing fan data, while brands benefit from improved targeting, transparency, and accountability in line with modern digital media standards. Automated, self-serve tools also reduce manual effort and support scale and personalisation, helping unlock new revenue linked directly to fan engagement.
The Bird & Bird Corporate team comprised partner Adam Meisels and associates Henry Everett and Katie Grimstone.
Lead partner on the transaction, Adam Meisels, commented: “We are delighted to have advised WSC Sports on this important acquisition. Integrating Partnerbrite’s sponsorship activation capabilities into WSC Sports’ market-leading content platform unlocks significant commercial opportunities for rights holders and brands. With Bird & Bird’s longstanding expertise in sports tech, we were uniquely placed to support on a transaction that will help shape the future of digital sponsorship.”