Franchising & Distribution

At Bird & Bird we understand the core elements and dynamics of both franchising and distribution relationships. We provide guidance on how a franchise or distribution model can and should be structured depending on whether you are looking to achieve domestic or international expansion, make use of franchising or distribution as a new growth channel, or turn an existing corporate business into a franchise business. We also support with the drafting and negotiation of the core franchise, distribution and legal documentation and advise on international franchise market entry regulations. We have developed an international comparative guide to help you navigate the variety of franchise regulations across the globe. Importantly we support you in dealing with ongoing franchise and distribution network management issues, including dispute resolution and avoidance.

To further support businesses using franchising and/or distribution as part of their growth strategy, we advise on the key related areas, such as the protection and management of your brand portfolio, as well as your online and social media presence. Due to the importance of the integration of physical and online channels, we provide a range of support relating to e-commerce, m-commerce and the use of technology, including harnessing the power of data. As a franchisor, it is important from the outset to consider not only your own exit and investment strategy, but also the exit options for your franchisees. As part of our strategic planning and structuring advice, we advise franchisors on various tax and corporate structures, as well as helping to implement these.