UK: Is Football Cashing-out on Gambling Sponsorship?

Published

Aug 13 2024

Contacts

Partner
UK

As a partner in Bird & Bird's Commercial team and a member of our Media, Entertainment & Sport Group based in London, my practice focuses on regulatory and commercial matters in gambling and sport.

Callum Granger

Associate
UK

I am an associate in our commercial practice, based in London. I advise clients across the gambling, sports, media and entertainment sectors on regulatory, transactional and commercial matters.

Practices

Commercial

Sectors

Regions

Western Europe

Countries

A new Code of Conduct for Gambling Related Agreements in Football (the Code), endorsed by the Premier League, The English Football League, the Women's Super League and The FA, was published on 24 July 2024. Here we examine the provisions of the Code and consider what it means for the relationship between football and gambling sponsors going forward.