Ian Edwards

I'm a partner in Bird & Bird's Tech Transactions team in London, advising clients on digital transformation projects and complex technology contracts.

With over 20 years' experience in the tech industry, I advise on all types of tech transactions, including cloud/SaaS, ICT/BPO outsourcing and AI projects, with a particular focus on strategic and transformational projects.

I support clients from a wide range of industry sectors, with a particular area of interest in retail tech and sports tech.

I have been advising on legal issues in the AI sector for many years, with a particular focus on how tech contracting needs to evolve to deal with the unique opportunities and risks of AI.

Innovation is at the core of my practice, whether that is advising on emerging technologies or helping our clients to successfully implement disruptive technology within their business.

I bring strong project management skills and a pragmatic, commercial approach to every engagement. I pride myself on guiding clients through the full project lifecycle, from initial strategic planning through to implementation and launch. Clients value my collaborative, hands-on style in simplifying legal complexity and advancing their digital transformation.