International Expansion
As an organisation you need to understand what's feasible, what business model will be most effective and where your brand, services and products will thrive.
How? By creating a fit-for-purpose roadmap for growth and understanding the unique challenges and benefits that each jurisdiction will present.
Ensuring that your international expansion meets its full potential requires strategic clarity, structured planning and familiarity with the regulatory and practical necessities of each country you're considering. Without this, your brand could suffer, you could incur significant penalties and your venture may not deliver the returns you're seeking to achieve.
Bird & Bird can provide the range of expertise and insights you require to expand your business into new global markets, from business model design and corporate structuring to local regulatory requirements and restrictions..
We hope our jurisdiction by jurisdiction guides to setting up a business are a useful starting point, providing details on:
You will need to consider the most appropriate and effective growth strategy to support the global expansion of your business.
If you are considering alternatives to corporate expansion, our leading international franchise, distribution team can help you strategically plan the most efficient and risk-free approach to your international expansion.
We will work with you to develop the most appropriate structure to fully enable you to maximise every opportunity and execute your ambitious growth plans.
As part of the strategic expansion process, we can help you not only with structuring, documenting and negotiating your business arrangements, but also with the management of those ongoing relationships.
Your entity decision will need to account for the tax and legal standing that’s most beneficial to the future of your business.
To help your breakthrough innovations reach new markets and customers you will need to understand how employment laws could impact operations abroad. Our extensive guides give full details on all this, and more.
To both protect your IP know how and confidential information and to promote and sell your goods and services with certainty and in a legally compliant manner, you will need to enter into either business-to-business and/or business-to-consumer contracts.
Our experts will help you to identify the contractual arrangements that you will need to establish and will also be able to guide you on any industry specific as well as local market laws, regulations, customs and practices.
Working with you, we can help you to protect and promote your business interests overseas.
Your business premises can help you forge an empire. Whenever you’re expanding into new territories, a solid foundation is vital.
Will you buy or lease? How will you fund your real estate? What collateral is required? Who is responsible for fitting-out your premises? Your business needs to know all of these answers. At Bird & Bird, we have them.
Our teams extensively research the laws and conditions in each country we deal with, enabling you to make an informed decision.
Data protection is more important than ever. The recent introduction of GDPR laws means that consumers are given increased protection. As a firm, you need to be accountable.
Failure to comply with data protection and privacy regulations can have serious implications. As your client base expands, your company needs to be prepared.
We’ve worked tirelessly to provide our clients with comprehensive guides covering the legal and technical aspects surrounding data privacy. This detail means you will be fully compliant as you enter new territories.
Your brand and intellectual property are the driving forces behind successful global expansion. In an increasingly competitive landscape, protecting your innovations isn't just important - it's the foundation of your market advantage.
When you enter new markets, registration with the relevant regulatory authorities helps secure and defend your brand identity. This includes national trade mark and patent offices as well as other regulatory agencies. Our legacy in intellectual property law means we can support you through this process, ask the right questions and connect the dots to reach solutions others don't. We ensure your most important assets, including patents, trade marks, copyright, design rights, and trade secrets are identified, prioritised, and fully protected worldwide.
Throughout your expansion journey, we provide comprehensive support across the entire IP lifecycle. This includes thorough IP audits, strategic guidance on selecting the optimal litigation forum, and actionable plans to maximise the value of your IP assets at every stage of your international growth.
When pursuing international expansion a promising concept is just the first step, and success in one country does not guarantee that the same formula can be replicated elsewhere.
Building a high-performing overseas business requires important decisions and actions to be taken. All too often these are approached in an unstructured manner, without the strategic clarity, detailed planning and implementation framework that is required.
Our consultancy arm, OXYGY, provides the strategic planning, business model design and project implementation expertise to help you define a fit-for-purpose roadmap for growth.
Related capabilities
GDPR Guide
OXYGY
OXYGY combines Bird & Bird legal advice with management consultancy expertise to help you future-proof your business for the changing competitive, technological and regulatory landscape.