Bird & Bird advises FlowBox on Strategic Acquisition of Dreaminfluence
Contacts
Lukas Holmberg
Partner
Sweden
I lead projects and negotiations to completion in private M&A transactions, development projects, corporate management, business transformations and strategic partnerships.
International law firm Bird & Bird represented Swedish SaaS company FlowBox on its strategic acquisition of Danish influencer marketing platform Dreaminfluence. This transaction marks a significant milestone for FlowBox, pushing the company past 1,000 customers across Europe and bringing its annual recurring revenue (ARR) close to €9 million.
Founded in 2018, Dreaminfluence has built a leading influencer marketing platform used by more than 200 companies, including Estée Lauder, Mondelēz, and DK Company. The acquisition aligns with FlowBox's international growth strategy and follows its merger with Spanish company Photoslurp.
Post-acquisition, FlowBox now serves more than 1,000 customers, reports close to €9M in ARR, and employs over 60 people across offices in Stockholm, Barcelona, Amsterdam, and Copenhagen. The acquisition further strengthens FlowBox's position as Europe's leading UGC platform, expanding its offering to meet the needs of the fast-growing UGC creator market.
Bird & Bird's team, led by partners Henrik Nobel and Lukas Holmberg, provided comprehensive legal advice throughout the transaction process, ensuring a smooth and successful acquisition.
"We are proud to have supported FlowBox in this strategic acquisition that significantly strengthens their position in the European UGC market," said Henrik Nobel. "FlowBox's vision to transform how brands and creators collaborate across Europe is truly innovative, and this acquisition creates compelling synergies that will benefit their expanding customer base."
"This acquisition is a natural step in our mission to transform how brands and creators collaborate to drive e-commerce across Europe. More than 80 percent of FlowBox's customers already work with content creators. By integrating Dreaminfluence's UGC creator network with our platform, we're building a unique end-to-end solution that empowers brands to seamlessly create, activate, and scale authentic content," said Eulogi Bordas, CEO of FlowBox.
Post-acquisition, FlowBox now serves more than 1,000 customers, reports close to €9M in ARR, and employs over 60 people across offices in Stockholm, Barcelona, Amsterdam, and Copenhagen. The acquisition further strengthens FlowBox's position as Europe's leading UGC platform, expanding its offering to meet the needs of the fast-growing UGC creator market.
Bird & Bird's team, led by partners Henrik Nobel and Lukas Holmberg, provided comprehensive legal advice throughout the transaction process, ensuring a smooth and successful acquisition.
"We are proud to have supported FlowBox in this strategic acquisition that significantly strengthens their position in the European UGC market," said Henrik Nobel. "FlowBox's vision to transform how brands and creators collaborate across Europe is truly innovative, and this acquisition creates compelling synergies that will benefit their expanding customer base."
"This acquisition is a natural step in our mission to transform how brands and creators collaborate to drive e-commerce across Europe. More than 80 percent of FlowBox's customers already work with content creators. By integrating Dreaminfluence's UGC creator network with our platform, we're building a unique end-to-end solution that empowers brands to seamlessly create, activate, and scale authentic content," said Eulogi Bordas, CEO of FlowBox.